The world's most iconic energy drink — fueling athletes, dreamers, and champions across every discipline on the planet.
Red Bull is the world's most iconic energy brand — and the story behind it is as electrifying as the drink itself.
Founded in 1987 by Dietrich Mateschitz and Chaleo Yoovidhya, Red Bull transformed the concept of energy drinks into a global cultural movement. From the Formula 1 paddock to the highest mountain peaks, Red Bull doesn't just sponsor sports — it defines them.
With over 13 billion cans sold annually across 175+ countries, Red Bull fuels athletes, musicians, artists, and everyday explorers. The brand's commitment to pushing human limits is unmatched — supporting more than 600 world-class athletes worldwide.
Red Bull doesn't just watch the action — it creates it. From desert motocross to ocean-taming big waves, our athletes redefine what's possible.
The world's most trusted energy drink, delivered to 175+ countries every single year.
From Formula 1 pilots to BASE jumpers, Red Bull backs the world's greatest competitors.
Red Bull creates and sponsors hundreds of events across extreme sports, music, gaming, and culture.
A truly global brand, bringing wings to athletes and dreamers on every continent.